If you don't come from a strong business and sales background, there can be a very steep learning curve to building a champion team. It's definitely not easy even for ones who have, and there are some specific systems you have to have in place.
In fact, I'd say that one major link to success or failure can be tied to your implementation of performance standards. If you think this is a one-step process, think again!
This is the topic covered in "Building an Elite Team Through Key Producing Standards and Measures".